The GDPR is a regulation intended to strengthen and unify data protection for all individuals in the UK and EU. Whether you are a charity, membership organization, university, or independent school, if you have constituents living in the UK or anywhere in the EU, you need to be thinking about the GDPR. If you are not compliant with this new regulation come May 2018, you risk being fined and losing the trust of your donors, members, or supporters unless you are handling their personal data the correct way.
Many organizations will need to update consent on their fundraising CRM database to become GDPR compliant in future marketing and campaigns. The GDPR requires organizations to allow their constituents to periodically review their contact and consent details and amend how and why they will allow organizations to communicate with them. thankQ CRM has developed functionality that will allow your supporters to:
Provide consent for your organization to send marketing communications.
Review their contact and consent details.
Amend how and why your organization is permitted to communicate with them.
As required by law, our new functionality allows consent to be easily amended or revoked. Once collected, this data is transferred to your thankQ CRM. The clock is ticking and nonprofits like yours need to prepare in order to maintain effective communications with their donors.